About NoGii
The creation of the NoGii brand has been a total passion project for Elisabeth Hasselbeck, from being involved with the original logo and packaging design to product formulations. With her family and friends as a focus group, the NoGii brand of nutrition bars and protein powders has been formulated for the entire family. Gluten-Free living should not be a burden for anyone, but a lifestyle one can enjoy.
After some rebranding, Nogii.com is now focused on publishing informational content for fitness enthusiasts.
How Nogii was started
Nogii was originally started by Elisabeth Hasselbeck – Gluten-Free Mom, Emmy Award-Winning Talk Show Host, and New York Times Best-Selling Author of “The G-Free Diet” and “Deliciously G-Free.” On the personal side, Elisabeth is a busy mother of three and is married to ESPN/NFL correspondent and former NFL Quarterback Tim Hasselbeck.
Elisabeth went years trying to figure out what was causing her severe stomach pain and fatigue, however specialists and nutritionists were never able to diagnose her real problem; celiac disease. It wasn’t until her participation on the TV show Survivor that her stomach ailments vanished due to a very restrictive diet of living-off-the land for 39 days. Call it a light bulb moment! After Survivor, she was able to reintroduce foods into her diet and pinpoint the food that made her sick — gluten. Following that experience she was officially diagnosed with celiac disease-and its only treatment: a lifelong gluten-free diet.
After being diagnosed, Elisabeth committed herself to raising awareness about the autoimmune disease. In May 2009, she brought the gluten-free lifestyle into the mainstream spotlight with her New York Times Best-Selling Book “The G-Free Diet: A Gluten-Free Survival Guide.” Since its release the book has become a guidepost for those suffering from celiac disease and other gluten intolerances, as well as individuals eager to adopt the benefits of a gluten-free lifestyle.
Rebranding of Nogii
Since 2020, ownership of Nogii.com has been transferred to Davis Thuan & Emily Hooper, who are committed to sharing their experience in fitness & nutrition, helping people eat better and get in the best shape of their life.
