The creation of the NoGii brand has been a total passion project for Elisabeth, from being involved with the original logo and packaging design to product formulations. With her family and friends as a focus group, the NoGii brand of nutrition bars and protein powders has been formulated for the entire family. Gluten-Free living should not be a burden for anyone, but a lifestyle one can enjoy. There are so many creative ways to structure your food choices and so much to gain in terms of improving your health and refueling your lifestyle. Add NoGii to your shopping list today!
Elisabeth Hasselbeck, Gluten-Free Mom, Emmy Award-Winning Talk Show Host, and New York Times Best-Selling Author of “The G-Free Diet” and “Deliciously G-Free.” On the personal side, Elisabeth is a busy mother of three and is married to ESPN/NFL correspondent and former NFL Quarterback Tim Hasselbeck.
Becoming a Gluten-Free advocate has evolved from Elisabeth’s own personal diagnosis of celiac disease. Elisabeth went years trying to figure out what was causing her severe stomach pain and fatigue, however specialists and nutritionists were never able to diagnose her real problem; celiac disease. It wasn’t until her participation on the TV show Survivor that her stomach ailments vanished due to a very restrictive diet of living-off-the land for 39 days. Call it a light bulb moment! After Survivor, she was able to reintroduce foods into her diet and pinpoint the food that made her sick — gluten. Following that experience she was officially diagnosed with celiac disease-and its only treatment: a lifelong gluten-free diet.
After being diagnosed, Elisabeth committed herself to raising awareness about the autoimmune disease. In May 2009, she brought the gluten-free lifestyle into the mainstream spotlight with her New York Times Best-Selling Book “The G-Free Diet: A Gluten-Free Survival Guide.” Since its release the book has become a guidepost for those suffering from celiac disease and other gluten intolerances, as well as individuals eager to adopt the benefits of a gluten-free lifestyle. Today Elisabeth has entered the next phase of her commitment to this growing community with the creation of NoGii certified gluten-free nutritional products for the entire family.
The G-Free Diet: A Gluten-Free Survival Guide
In this all-inclusive book, Hasselbeck shares her hard-earned wisdom on living life without gluten and loving it. She gives you everything you need to know to start living a gluten-free life, from defining gluten – where to find it, how to read food labels – to targeting gluten-free products, creating G-Free shopping lists, sharing recipes, and managing G-Free living with family and friends.
Deliciously G-Free: Food So Flavorful They’ll Never Believe It’s Gluten-Free
From Elisabeth Hasselbeck comes a vital book about scrumptiously satisfying gluten-free food – with easy-to-follow recipes, healthy tips, and full-color photographs throughout – for families managing celiac disease as well as anyone who is concerned about their intake of wheat and other grains.